Privacy Policy

We collect information in a few different ways.

Account information

When you create an account, we may collect information such as:

• Name
• Email address
• Password (stored as a hash) or Google sign-in identifiers and basic profile details from Google when you use Google OAuth
• Company or workspace name
• Role within a workspace (such as owner, admin, or member)
• Account settings and preferences

If you join or manage a workspace, we may also process information related to your workspace membership, permissions, and activity. On eligible plans, workspace owners may add team members to the same workspace.

Billing information

If you subscribe to a paid plan, billing is handled by Stripe.

We may receive limited billing-related information such as:

• Plan and subscription status
• Stripe customer and subscription identifiers
• Invoice and payment status
• Billing email

We do not store full credit card numbers on our own servers.

Workspace and business profile data

Sniffo may collect and process information you add to your workspace, including:

• Business and product descriptions
• Target customer descriptions
• Competitors and their website URLs
• Priority and ignore keywords
• Tracked subreddits and Reddit search queries
• Notes on opportunities
• Opportunity status (such as active, saved, or archived)
• Scoring preferences (such as keyword lists and Reddit score thresholds)
• Reply tone preferences
• AI-assisted onboarding suggestions you review and edit
• Draft replies or other AI-generated content you request in the product

This information is used to operate and personalize the Service.

Configured public sources

When you configure sources inside Sniffo, such as Reddit communities, competitor websites, pricing pages, landing pages, or other URLs we fetch on your behalf, we may retrieve and process publicly available information from those sources.

This may include public posts, public comments, page text, metadata, links, timestamps, and other publicly available content.

You are responsible for making sure you have the right to configure and monitor the sources you add to Sniffo.

AI-assisted feature data

Sniffo offers optional AI-assisted features, such as onboarding setup suggestions and draft reply generation. Opportunity scoring in the product is performed by Sniffo's scoring engine using your configured keywords and rules, not by sending opportunities to an AI model for scoring.

To provide AI-assisted features, we may send relevant inputs to AI service providers, such as OpenAI. These inputs may include public source content, workspace context, business profile information, notes, and prompts you provide.

You should not submit sensitive personal information, confidential information, or information you do not have permission to use.

Usage and log data

We may collect technical and usage information such as:

• IP address
• Browser type
• Device type
• Operating system
• Referring pages
• Pages viewed
• Features used
• Timestamps
• Error and sync logs
• Session activity
• Approximate location based on IP address

We use this information to operate, secure, improve, and debug the Service.

Cookies and similar technologies

We may use cookies and similar technologies to:

• Keep you signed in
• Remember preferences
• Understand product usage
• Improve performance
• Measure traffic and analytics
• Protect the Service from abuse

You can usually control cookies through your browser settings. Some cookies may be required for the Service to work correctly.

We use information to:

• Provide, operate, and maintain Sniffo
• Create and manage accounts and workspaces
• Manage workspaces, roles, permissions, and team membership
• Process subscriptions, trials, invoices, and payments
• Retrieve and organize public market signals
• Score, filter, and display opportunities
• Generate AI-assisted onboarding suggestions and draft replies
• Improve product quality and user experience
• Monitor performance and fix bugs
• Protect against abuse, spam, fraud, and unauthorized access
• Communicate with you about your account, support requests, billing, product updates, and security notices
• Comply with legal obligations
• Enforce our Terms of Service

We may also use aggregated or de-identified information to understand trends, improve the Service, and develop new features. Aggregated or de-identified information does not directly identify you.

Where required by applicable law, such as GDPR or UK GDPR, we rely on one or more legal bases to process personal data:

• Contract: to provide the Service you signed up for.
• Legitimate interests: to secure, improve, analyze, and operate the Service.
• Consent: where we ask for consent, such as for certain cookies or marketing communications.
• Legal obligation: where processing is required to comply with law, tax, accounting, security, or regulatory requirements.

We do not sell your personal information.

We may share information with trusted service providers that help us operate Sniffo, including:

• Hosting and infrastructure providers
• Database providers
• Payment processors such as Stripe
• AI providers such as OpenAI, when you use AI-assisted features
• Web retrieval or proxy infrastructure providers such as Bright Data, when configured to fetch pages you designate
• Analytics providers such as Google Analytics, when enabled
• Email delivery providers, if we send account or service-related messages through them

These providers are only allowed to process information as needed to provide services to us, subject to their own terms and privacy obligations.

We may also share information:

• If required by law, subpoena, court order, or legal process
• To protect the rights, safety, and security of Sniffo, our users, or others
• To investigate abuse, fraud, or security issues
• In connection with a merger, acquisition, financing, reorganization, or sale of assets
• With your permission or at your direction

Sniffo helps users collect and organize public market signals from sources they configure. The public content we retrieve may come from third-party websites, platforms, APIs, forums, or public pages. We do not control those third-party sources, and their content remains subject to their own terms and privacy policies.

If you configure Sniffo to monitor a source, you are responsible for making sure your use of that source complies with applicable laws, platform rules, and third-party terms.

Sniffo may use AI providers to help generate onboarding suggestions, draft replies, and related outputs. Opportunity scoring uses Sniffo's own scoring logic based on your workspace configuration.

AI-generated content may be inaccurate, incomplete, or unsuitable for your situation. You are responsible for reviewing and editing any AI output before using it.

Do not submit highly sensitive personal information, secrets, passwords, private keys, protected health information, financial account details, or confidential third-party information into AI-assisted features unless you have the right to do so and understand the risks.

We keep personal data only as long as needed for the purposes described in this Privacy Policy.

In general:

• Account data is kept while your account is active.
• Workspace data is kept while the workspace exists, unless deleted earlier.
• Billing records may be kept as needed for tax, accounting, legal, and compliance purposes.
• Logs and analytics data may be kept for a limited period for security, debugging, and product improvement.
• Backups may retain deleted data for a limited time before they are overwritten or removed.

When we no longer need information, we may delete, anonymize, or aggregate it.

We use reasonable technical and organizational measures to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet service is completely secure. We cannot guarantee that information will always be protected from every possible security risk.

You are responsible for keeping your login credentials secure and for controlling access to your workspace.

Sniffo may process and store information in countries other than your own, including the United States and other locations where our service providers operate.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, your information may be transferred outside your region. Where required, we rely on appropriate safeguards, such as contractual protections or other lawful transfer mechanisms.

Depending on where you live, you may have rights over your personal data.

These rights may include the right to:

• Access the personal data we hold about you
• Correct inaccurate personal data
• Delete personal data
• Restrict or object to certain processing
• Request a copy of your data
• Withdraw consent where processing is based on consent
• Opt out of certain communications
• Lodge a complaint with a data protection authority

To exercise these rights, contact us using the details below.

We may need to verify your identity before responding to a request.

Some information may be retained if required for legal, security, billing, fraud prevention, or legitimate business reasons.

If you are a California resident, you may have additional rights under California privacy laws. Depending on how the law applies to Sniffo, these may include the right to know what personal information we collect, use, disclose, or share; the right to request deletion; the right to correct inaccurate information; and the right to opt out of certain sales or sharing of personal information.

We do not sell personal information.

We may collect the following categories of personal information:

• Identifiers, such as name, email address, IP address, and account identifiers
• Commercial information, such as plan, subscription, billing, and payment status
• Internet or network activity, such as usage logs, device information, and interactions with the Service
• Professional or business information, such as company name, workspace details, and business profile information
• User-generated content, such as notes, source configurations, saved opportunities, and draft replies
• Inferences, such as scoring outputs, product usage patterns, and opportunity classifications derived from your configuration and use of the Service

We collect this information for the business purposes described in this Privacy Policy.

We may send you product updates, educational content, onboarding emails, or marketing communications.

You can unsubscribe from marketing emails using the unsubscribe link in the email or by contacting us.

Even if you unsubscribe from marketing emails, we may still send important service-related messages, such as billing, account, security, or legal notices.

Sniffo is a business tool and is not intended for children.

We do not knowingly collect personal information from children under 13, or under the minimum age required by applicable law.

If you believe a child has provided us with personal information, contact us and we will take appropriate steps to delete it.

We may update this Privacy Policy from time to time.

If we make material changes, we will update the "Last updated" date and may provide additional notice through the Service or by email.

Your continued use of Sniffo after an update means you accept the updated Privacy Policy.

For questions about this Privacy Policy or your personal data, contact us at:

Email: support@sniffo.ai