The Opportunity Lab

How to turn scattered signals into founder-ready opportunities

A short example post showing the MDX frontmatter, headings, and body format Sniffo expects.

May 15, 2026 · 1 min read

This placeholder article exists so the blog format is obvious. Replace it with a real post when the first marketing article is ready.

Every post lives in content/blog/posts/. The filename becomes the slug, and the frontmatter above powers cards, metadata, related posts, and sitemap entries.

Start from source-backed pain

Good opportunity research starts with a specific signal: a complaint thread, a pricing-page change, a competitor repositioning, or a repeated workaround. Sniffo keeps that source context attached so the idea does not drift into a generic brainstorm.

Score before you chase

Not every signal deserves the same amount of attention. A useful opportunity queue should make urgency, evidence quality, and next action visible before a founder spends hours digging.

Keep the workflow lightweight

Use the post body for normal Markdown or MDX. Headings that use ## appear in the table of contents automatically.

Want to turn signals like this into opportunities?

Try Sniffo to monitor sources, score opportunities, and keep the context attached.

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